Highway Group

For over 32 years, Highway Group and its associated companies have worked in the Amusement & Video Converter industries servicing customers in almost every country in the world. Our speciality is arcade games and machines – we know arcade games very well. We grew up playing arcade machines, worked as servicemen and in customer service, operated arcade centres, operated street locations, established distribution networks, worked with amusement manufacturers for product development, handled default game setting analysis for game companies, designed and developed our own arcade products and much more.

For many years, we offer consultancy services for amusement centre start-ups, or ideas on how to re-invent poorly performing stores. Anyone can buy arcade machines and put them into locations, but true operators know the balance between maximising profits and making sure your customers receive great value for money.

Highway Group understands all the arcade machines it designs and sells, and uses its knowledge to teach you the best way to achieve great results. We are not a reseller, we are a true game machine manufacturer and game centre specialists. Its why industry leaders such as Galaxy Entertainment chose Highway to supply, install and train its staff during its 2^nd phase US$2 billion expansion that included an arcade centre, or Tencent, the #1 game software company who also chose Highway to cooperate for new arcade machine development.

To read more about our product development, please read the Ocean King case study or Game Wizard case study.